Brands and brand management : contemporary research perspectives /

Bibliographic Details
Other Authors:	Loken, Barbara, Ahluwalia, Rohini, 1966-, Houston, Michael J.
Format:	Book
Language:	English
Published:	New York : Routledge, [2010]
Series:	Marketing and consumer psychology series.
Subjects:	Branding (Marketing) Brand name products > Management.

Description
Physical Description:	xxviii, 311 pages, 4 unnumbered pages of plates : illustrations (some color) ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9781841697598 (hardcover : alk. paper) 1841697591 (hardcover : alk. paper)