Storytelling : bewitching the modern mind /

Bibliographic Details
Main Author:	Salmon, Christian, 1951-
Format:	Book
Language:	English
Published:	London ; New York : Verso Books, 2010.
Edition:	English ed.
Subjects:	Storytelling > Economic aspects. Storytelling > Political aspects. Communication in marketing. Communication in politics. Propaganda. Social psychology.

Description
Item Description:	Originally published as Storytelling : la machine à fabriquer des histoires et à formater les esprits in 2007.
Physical Description:	xi, 173 pages ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	9781844673919 184467391X