The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services /

Bibliographic Details

Main Author:	Schumann, Jan H.
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, [2009]
Series:	Gabler research : Applied Marketing Science / Angewandte Marketingforschung
Subjects:	International economic relations. Relationship marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book