APA (7th ed.) Citation

Schumann, J. H. (2009). The impact of culture on relationship marketing in international services: A target group-specific analysis in the context of banking services. Gabler Verlag / GWV Fachverlage GmbH. https://doi.org/10.1007/978-3-8349-8379-4

Chicago Style (17th ed.) Citation

Schumann, Jan H. The Impact of Culture on Relationship Marketing in International Services: A Target Group-specific Analysis in the Context of Banking Services. Wiesbaden: Gabler Verlag / GWV Fachverlage GmbH, 2009. https://doi.org/10.1007/978-3-8349-8379-4.

MLA (9th ed.) Citation

Schumann, Jan H. The Impact of Culture on Relationship Marketing in International Services: A Target Group-specific Analysis in the Context of Banking Services. Gabler Verlag / GWV Fachverlage GmbH, 2009. https://doi.org/10.1007/978-3-8349-8379-4.