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Eyetracking web usability /

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Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers...

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Bibliographic Details
Main Author: Nielsen, Jakob, 1957-
Other Authors: Pernice, Kara
Format: Book
Language:English
Published: Berkeley, CA : New Riders, 2010.
Subjects:
User interfaces (Computer systems) > Testing.
Web sites > Design.
Web sites > Evaluation.
Description
Summary:Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand how the human eyes interact with Web sites and what will significantly improve user experience.-- Publisher info.
Item Description:Includes index.
Physical Description:xix, 437 pages : color illustrations ; 24 cm.
ISBN:9780321498366 (pbk.)
0321498364 (pbk.)