Cover Image

Visual identity : promoting and protecting the public face of an organization /

Bibliographic Details
Main Author:	Alessandri, Susan Westcott
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2009]
Subjects:	Organizational change. Business enterprises.

Table of Contents:

Introduction to basic concepts : what is visual identity?
Communicating a visual identity
Developing and launching a new visual identity
Changing an existing visual identity
Research as protection : visual identity audits
Beyond the law : protecting identity from the inside out
Trademark law
Copyright law.