Cover Image

Virtual social identity and consumer behavior /

Bibliographic Details
Other Authors: Wood, Natalie T., 1970-, Solomon, Michael R.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology, [2009]
Subjects:
Group identity.
Consumer behavior.
Virtual reality.
Description
Physical Description:xv, 230 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780765623959 (cloth : alk. paper)
0765623951 (cloth : alk. paper)