Media audience and feedback /

Explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Also debates the manipulative nature of television and includes a portion of Newt Minnow's "Vast Wasteland" speech.

Bibliographic Details
Corporate Authors:	Jones International, Ltd, McGraw-Hill Companies. College Division, Knowledge TV (Television network), Films for the Humanities & Sciences (Firm)
Other Authors:	Stone, David P., Hartley, David
Format:	Video DVD
Language:	English
Published:	Princeton, NJ : Films for the Humanities & Sciences, 2004
Series:	Media power.
Subjects:	Mass media > Research. Mass media > Audiences. Mass media and public opinion. Documentary films. Nonfiction films.

Description
Summary:	Explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Also debates the manipulative nature of television and includes a portion of Newt Minnow's "Vast Wasteland" speech.
Item Description:	Videodisc release of a program originally produced by Jones International in 1997 in its telecourse series: Media waves : an introduction to mass communication. Videorecording.
Physical Description:	1 videodisc (28 min.) : sound, color ; 4 3/4 in.
Format:	DVD.