How consumers decide : feelings and the hidden mind /
Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb"...
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| Other Authors: | , |
| Format: | Video DVD |
| Language: | English |
| Language Notes: | Closed-captioned. In English with optional English subtitles. |
| Published: |
Lake Zurich, IL :
Learning Seed,
[2007]
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| Subjects: |
| Summary: | Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb" that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments. |
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| Item Description: | Videorecording. |
| Physical Description: | 1 videodisc (23 min.) : sound, color with black and white sequences ; 4 3/4 in. |
| Format: | DVD-R. |
| ISBN: | 1557408351 9781557408358 |