rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Broadcast/broadband copywriting
  name:
    name part: Orlik, Peter B.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mau
    date issued: 2010
    edition: 8th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xii, 492 pages : illustrations, music ; 24 cm.
  table of contents: Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
  note: Peter B. Orlik.
  note: Includes bibliographical references and index.
  subject:
    topic: Broadcasting
    topic: Authorship
  subject:
    topic: Broadcast advertising
  classification: PN1990.9.A88 O7 2010
  classification: 808/.066791
  classification: 809.222
  identifier: 9780205674527 (alk. paper)
  identifier: 0205674526 (alk. paper)
  identifier: 2009021789
  record info:
    record content source: DLC
    record creation date: 090601
    record change date: 20151111052440.0
    record identifier: in00002498854