Women, identity and India's call centre industry /

Bibliographic Details
Main Author:	Basi, JK Tina
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2009.
Series:	Routledge research on gender in Asia series ; 1
Subjects:	Call centers > India. Women employees > India.

Table of Contents:

Introduction : 'a myriad of well-wishing "little sisters"'
Globalizing India : the rise of the call centre and BPO industries
Pinking and rethinking professional identities : the construction of women's work identities
BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition
Techs and the city : challenging patriarchal norms through spatial practice
Conclusion : agency and identity.