Design-driven innovation : changing the rules of competition by radically innovating what things mean /
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| Format: | Book |
| Language: | English |
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Boston, Mass. :
Harvard Business Press,
[2009]
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Table of Contents:
- Design-driven innovation : an introduction
- Design and meanings : innovating by making sense of things
- Radical pushes : placing design-driven innovation in the strategy of a firm
- Technology epiphanies : the interplay between technology-push and design-driven innovation
- The value and the challenges : why companies do or do not invest in design-driven innovation
- The interpreters : doing research with the design discourse
- Listening : finding and attracting key interpreters
- Interpreting : developing your own vision
- Addressing : leveraging the seductive power of the interpreters
- The design-driven lab : how to start
- Businesspeople : the key role of top executives and their culture.