Design-driven innovation : changing the rules of competition by radically innovating what things mean /

Bibliographic Details
Main Author: Verganti, Roberto
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Press, [2009]
Subjects:
Description
Physical Description:xv, 272 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781422124826 (hardcover : alk. paper)
1422124827 (hardcover : alk. paper)