http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
David Ogilvy and the making of modern advertising
xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 25 cm.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Includes bibliographical references (pages [249]-271) and index.