rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: king of Madison Avenue
    sub title: David Ogilvy and the making of modern advertising
  title info:
    title: David Ogilvy and the making of modern advertising
  name:
    name part: Roman, Kenneth.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  genre: biography
  origin info:
    place:
      place term: nyu
    date issued: 2009
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 25 cm.
  abstract: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
  note: Kenneth Roman.
  note: Includes bibliographical references (pages [249]-271) and index.
  subject:
    geographic code: n-us---
  subject:
    name:
      name part: Ogilvy, David
      name part: 1911-1999
  subject:
    topic: Advertising executives
    geographic: United States
    genre: Biography
  subject:
    topic: Advertising agencies
    geographic: United States
    topic: History
    temporal: 20th century
  subject:
    topic: Advertising
    geographic: United States
    topic: History
    temporal: 20th century
  classification: HF5810.O34 A3 2009
  classification: 659.092 B
  identifier: 9781403978950
  identifier: 1403978956
  identifier: 2008040118
  identifier: http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
  record info:
    record content source: DLC
    record creation date: 080917
    record change date: 20151110042749.0
    record identifier: in00002494778