The king of Madison Avenue : David Ogilvy and the making of modern advertising /
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2009.
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| Edition: | 1st ed. |
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| Online Access: | Contributor biographical information Publisher description |
| Summary: | Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. |
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| Physical Description: | xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages [249]-271) and index. |
| ISBN: | 9781403978950 1403978956 |