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Consumer behavior : buying, having, and being /

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Bibliographic Details
Main Author: Solomon, Michael R.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2009]
Edition:8th ed.
Subjects:
Consumer behavior.
Online Access:Table of contents
Table of Contents:
  • Consumers rule
  • Perception
  • Learning and memory
  • Motivation and values
  • The self
  • Personality and lifestyles
  • Attitudes
  • Attitude change and interactive communications
  • Individual decision making
  • Buying and disposing
  • Group influence and opinion leadership
  • Organizational and household decision making
  • Income and social class
  • Ethnic, racial, and religious subculters
  • Age subcultures
  • Cultural influences on consumer behavior
  • Global consumer culture.