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The nature of marketing : marketing to the swarm as well as the herd /

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Bibliographic Details
Main Author: Brymer, Chuck
Format: Book
Language:English
Published: London ; New York, NY : Palgrave Macmillan, 2009.
Subjects:
Market segmentation.
Marketing.
Table of Contents:
  • The power of one and the power of many
  • The anatomy of a digital community
  • Welcome to the age of reference, not deference
  • Why speed is the new big
  • The first law of engaging a community : conviction
  • The second law of engaging a community : collaboration
  • The third law of engaging a community : creativity
  • Attracting the swarm
  • The chief community officer : a new agent for your brand
  • A blueprint for a consumer-driven society.