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The nature of marketing : marketing to the swarm as well as the herd /

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Bibliographic Details
Main Author: Brymer, Chuck
Format: Book
Language:English
Published: London ; New York, NY : Palgrave Macmillan, 2009.
Subjects:
Market segmentation.
Marketing.
Description
Physical Description:xiii, 205 pages : illustrations (chiefly color) ; 24 cm.
Bibliography:Includes bibliographical references (pages [191]-195) and index.
ISBN:9780230203365
0230203361