Cover Image

Rosso on fund raising : lessons from a master's lifetime experience /

Bibliographic Details
Main Author: Rosso, Henry A., 1917-1999
Format: Book
Language:English
Published: San Francisco : Jossey-Bass Publishers, [1996]
Edition:1st ed.
Series:Jossey-Bass nonprofit sector series.
Subjects:
Fund raising.
Online Access:Contributor biographical information
Publisher description
Table of Contents
Table of Contents:
  • Setting realistic expectations
  • Growing a successful fund raising program
  • Developing leadership for fund raising
  • The art of asking with composure
  • It's all about being friends-- Diversifying funding sources
  • Classic mistakes and their lessons
  • Evaluating fund raising programs and capabilities
  • Our heritage
  • A blend of art and science
  • Language and the gentle art of persuasion
  • My start in fund raising
  • Stewardship in giving and receiving
  • Recollections by one who was there
  • A call to service.