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Smart green : how to implement sustainable business practices in any industry and make money /

Bibliographic Details
Main Author: Estes, Jonathan
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2009]
Subjects:
Business enterprises > Environmental aspects.
Management > Environmental aspects.
Green products.
Sustainable development.
Table of Contents:
  • The green rush
  • Taking the first step
  • Defining sustainability
  • A framework for strategic sustainability planning
  • Measuring sustainability outcomes
  • Marketing sustainability and transparency
  • Building smart green companies
  • Smart green leaders.