Cover Image

Advertising management /

Bibliographic Details
Main Author: Jugenheimer, Donald W.
Other Authors: Kelley, Larry D., 1955-
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2009]
Subjects:
Advertising > Management.
Advertising.
Advertising > Case studies.
Description
Physical Description:vii, 222 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780765622600 (pbk. : alk. paper)
0765622602 (pbk. : alk. paper)