Marketing higher education : theory and practice /

Bibliographic Details
Main Author:	Maringe, Felix
Other Authors:	Gibbs, Paul
Format:	Book
Language:	English
Published:	Maidenhead, England ; New York : Open University Press, 2009.
Subjects:	Universities and colleges > Marketing. Education, Higher > Marketing.

Description
Physical Description:	xiv, 195 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [167]-186) and index.
ISBN:	0335220339 (hbk.) 9780335220335 (hbk.) 0335220320 (pbk.) 9780335220328 (pbk.)