http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
What makes somebody a Loser, a person doomed to unfulfilled dreams and humiliation? Nobody is born to lose, and yet failure embodies our worst fears. The Loser's history over the past two hundred years reveals the dark side of success, how economic striving reshaped the self and soul of America. From colonial days to the Columbine tragedy, cultural historian Sandage explores how failure evolved from a business loss into a personality deficit, from a career setback to a gauge of our self-worth. From private diaries, family letters, business records and even early credit reports, Sandage reconstructs the dramas of real-life Willy Lomans. He unearths their confessions and denials, foolish hopes and lost faith, sticking places and changing times. Dreamers, suckers and nobodies come to life, showing how the national quest for success remade the individual ordeal of failure.
Prologue: Lives of quiet desperation -- Going bust in the age of go-ahead -- A reason in the man -- We are all speculators -- Central Intelligence Agency, since 1841 -- The big red book of third-rate men -- Misinformation and its discontents -- The war for ambition -- Big business and little men -- Epilogue: Attention must be paid.
Includes bibliographical references and index.