Cover Image

What would Google do? /

Show other versions (1)

A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Thi...

Full description

Bibliographic Details
Main Author: Jarvis, Jeff, 1954-
Format: Book
Language:English
Published: New York, NY : Collins Business, [2009]
Edition:1st ed.
Subjects:
Information technology > Management.
Technological innovations.
Creative ability in business.
Management.
Google.
Table of Contents:
  • Google rules
  • New Relationship. Give the people control and we will use it
  • Dell hell
  • Your worst customer is your best friend
  • Your best customer is your partner
  • New Architecture. The link changes everything
  • Do what you do best and link to the rest
  • Join a network
  • Be a platform
  • Think distributed
  • New Publicness. If you're not searchable, you won't be found
  • Everybody needs Googlejuice
  • Life is public, so is business
  • Your customers are your ad agency
  • New Society. Elegant organization
  • New Economy. Small is the new big
  • The post-scarcity economy
  • Join the open-source, gift economy
  • The mass market is dead; long live the mass of niches
  • Google commodifies everything
  • Welcome to the Google economy
  • New Business Reality. Atoms are a drag
  • Middlemen are doomed
  • Free is a business model
  • Decide what business you're in
  • New Attitude. There is an inverse relationship between control and trust
  • Trust the people
  • Listen
  • New Ethic. Make mistakes well
  • Life is a beta
  • Be honest
  • Be transparent
  • Collaborate
  • Don't be evil
  • New Speed. Answers are instantaneous
  • Life is live
  • Mobs form in a flash
  • New Imperatives. Beware the cash cow in the coal mine
  • Encourage, enable, and protect innovation
  • Simplify, simplify
  • Get out of the way
  • If Google ruled the world
  • Media. The Google Times: newspapers, post-paper
  • Googlewood: entertainment, opened up
  • GoogleCollins: killing the book to save it
  • Advertising. And now, a word from Google's sponsors.
  • Retail
  • Google eats: a business built on openness
  • Google shops: a company built on people
  • Utilities. Google power & light: what Google would do
  • GT&T: what Google should do
  • Manufacturing. The Googlemobile: from secrecy to sharing
  • Google Cola: we're more than consumers
  • Service. Google Air: a social marketplace of customers
  • Google Real Estate: information is power
  • Money. Google capital: money makes networks
  • The First Bank of Google: markets minus middlemen
  • Public welfare. St. Google's Hospital: the benefits of publicness
  • Google Mutual Insurance: the business of cooperation
  • Public Institutions. Google U: opening education
  • The United States of Google: geeks rule
  • Exceptions. PR and lawyers: hopeless
  • God and Apple: beyond Google?
  • Generation G.