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A framework for marketing management /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]
Edition:4th ed.
Subjects:
Marketing > Management.
Description
Physical Description:xxii, 362 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780136026600
0136026605