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Essentials of marketing research /

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Bibliographic Details
Other Authors: Hair, Joseph F., Jr., 1944-
Format: Book
Language:English
Published: Boston : McGraw-Hill/Higher Education, [2008]
Edition:1st ed.
Subjects:
Marketing research.
Online Access:Table of contents only
Publisher description
Description
Item Description:Includes bibliographical references (pages [358]-361) and index.
Physical Description:xvi, 382 pages : illustrations ; 26 cm.
ISBN:9780073381022 (alk. paper)
0073381020 (alk. paper)