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International marketing /

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Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Gilly, Mary C., Graham, John L.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, [2009]
Edition:14th ed.
Subjects:
Export marketing.
International business enterprises.
Description
Physical Description:xxxi, 711 pages : illustrations (chiefly color), maps ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780073380988 (alk. paper)
0073380989 (alk. paper)
9780071288385 (pbk.)
0071288384 (pbk.)