Igniting the brand : strategies that have shot brands to success /

Bibliographic Details
Main Author:	Cahill, Jonathan
Format:	Book
Language:	English
Published:	London, U.K. : Marshall Cavendish, 2008.
Subjects:	Branding (Marketing) > Case studies. Brand name products > Case studies. Branding (Marketing)

Description
Physical Description:	176 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781904879091 1904879098