Cover Image

Marketing research essentials /

Bibliographic Details
Main Author: McDaniel, Carl, Jr., 1941-
Other Authors: Gates, Roger H., 1942-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2008]
Edition:6th ed.
Subjects:
Marketing research.
Description
Item Description:Previous edition: 2006.
Physical Description:xx, 493 pages, 30 unnumbered pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470131985 (pbk.)
0470131985 (pbk.)
9780470045572 (DVD)
0470045574 (DVD)
9780470087015 (pbk.)
0470087013 (pbk.)