Cover Image

Brand immortality : how brands can live long and prosper /

Bibliographic Details
Main Author: Pringle, Hamish
Other Authors: Field, Peter
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, [2008]
Subjects:
Brand name products.
Branding (Marketing)
Description
Physical Description:xi, 320 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [304]-310) and index.
ISBN:9780749449285
0749449284