Table of Contents:
  • How the news shapes our civic agenda / Maxwell McCombs, Amy Reynolds
  • News framing theory and research / David Tewksbury, Dietram A. Scheufele
  • Growing up with television : cultivation processes / Michael Morgan, James Shanahan, Nancy Signorielli
  • Media consumption and perceptions of social reality : effects and underlying processes / L.J. Shrum
  • Media priming : an updated synthesis / David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, Francesca Dillman Carpentier
  • Social cognitive theory of mass communication / Albert Bandura
  • Mass media attitude change : implications of the elaboration likelihood model of persuasion / Richard E. Petty, Pablo Briñol, Joseph R. Priester
  • Uses-and-gratifications perspective on media effects / Alan M. Rubin
  • Where psychophysiology meets the media : taking the effects out of mass media research / Annie Lang, Robert F. Potter, Paul Bolls
  • Media and civic participation : on understanding and misunderstanding communication effects / Dhavan V. Shah, Hernando Rojas, Jaeho Cho
  • Political communication effects / Douglas M. McLeod, Gerald M. Kosicki, Jack M. McLeod
  • Mass media, social perception, and the third-person effect / Richard M. Perloff
  • Media violence / Glenn G. Sparks, Cheri W. Sparks, Erin A. Sparks
  • Fright reactions to mass media / Joanne Cantor
  • Effects of sex in the media / Richard Jackson Harris, Christopher P. Barlett
  • Effects of racial and ethnic stereotyping / Dana Mastro
  • Content patterns and effects surrounding sex-role stereotyping on television and film / Stacy L. Smith, Amy D. Granados
  • The effects of media on marketing communications / David W. Stewart, Paul A. Pavlou
  • Educational television and interactive media for children : effects on academic knowledge, skills, and attitudes / Shalom M. Fisch
  • Public communication campaigns : theoretical principles and practical applications / Ronald E. Rice, Charles K. Atkin
  • Effects of media on personal and public health / Kim Walsh-Childers, Jane D. Brown
  • Effects of media on eating disorders and body image / Michael P. Levine, Kristen Harrison
  • Individual differences in media effects / Mary Beth Oliver, K. Maja Krakowiak
  • Entertainment and enjoyment as media effects / Peter Vorderer, Tilo Hartmann
  • Effects of computer/video games and beyond / Kwan Min Lee, Wei Peng, Namkee Park
  • Effects of the Internet / Carolyn A. Lin
  • Effects of mobile communication / Scott W. Campbell, Rich Ling.