Sport, beer, and gender : promotional culture and contemporary social life /

Bibliographic Details
Other Authors:	Wenner, Lawrence A., Jackson, Steven J., 1958-
Format:	Book
Language:	English
Published:	New York : Peter Lang, [2009]
Series:	Popular culture & everyday life ; v. 17.
Subjects:	Sports > Marketing. Beer > Marketing. Sports spectators > Alcohol use. Gender identity. Masculinity.

Description
Physical Description:	xii, 317 pages ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781433100765 (pbk. : alk. paper) 1433100762 (pbk. : alk. paper) 9781433104886 (hardcover : alk. paper) 1433104881 (hardcover : alk. paper)
ISSN:	1529-2428 ;