Get content, get customers : turn prospects into buyers with content marketing /
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill,
[2009]
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Table of Contents:
- The shift to content marketing
- Six reasons businesses are making the change to content marketing
- How to put content marketing to work
- How to develop a content marketing mindset, and a process to match, within your organization
- How to select the content types that best match your strategy
- Making great content happen
- Putting the "marketing" in content marketing
- Learning from smart marketers : best practices success stories
- Best practice success stories overview
- Yes, content marketing can make welding cool
- Creative content marketing enables a David to compete successfully against Goliaths
- Finally, a PR agency that understands both boomers and blogging!
- How to create a world-class web site for a superb nonprofit, without breaking the bank
- Solopreneur sagas : even microbusinesses make content marketing pay off
- Content marketing pays off on the bottom line in Australia
- You can trust Northern Trust to deploy a great content marketing strategy
- Leveraging content marketing to strengthen member and community relationships
- At Best Buy, it's all about strengthening customer relationships
- Using content marketing to accelerate the acceptance of a concept and a product
- Preserving the value of content
- ThomasNet : a content marketer's content marketer
- E-mail software provider teaches customers to market effectively
- U.K. law firm uses content marketing to build powerful new brand
- Rockwell Automation uses content marketing to be global, local, and cost-effective
- Putting the lessons into action
- Top 10 content marketing lessons learned from successful practitioners
- An in-depth case study : developing a content marketing strategy from start to finish
- Marketing survival.