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actions are needed to improve strategy and operations : report to the Chairman, Subcommittee on International Organizations, Human Rights, and Oversight, Committee on Foreign Affairs, House of Representatives
Actions are needed to improve strategy and operations
Subcommittee on International Organizations, Human Rights, and Oversight.
For more than two decades, the U.S. government has been broadcasting to Cuba to break the Cuban government's information blockade and promote democracy in Cuba. Over this period, questions have been raised regarding the quality and effectiveness of these broadcasts. GAO was asked to examine (1) the Office of Cuba Broadcasting's (OCB) broadcasting approach and what is known about its audience; (2) how the Broadcasting Board of Governors (BBG), which oversees U.S. government broadcasting, and OCB ensure compliance with journalistic principles; (3) steps taken to ensure adherence to domestic and international broadcasting laws, agreements, and standards; and (4) steps BBG and OCB have taken to address management challenges. GAO analyzed documentation related to strategic planning, audience research, oversight, and operations and interviewed officials from BBG, BBG's International Broadcasting Bureau (IBB), OCB, State, and other agencies. GAO is making recommendations to BBG to analyze the relative return on investment from each of OCB's transmission methods, coordinate the sharing of audience research, enhance guidance and training to improve adherence to journalistic standards, ensure that inappropriate advertisements do not appear during OCB broadcasts, and improve communication with OCB employees.
Title from title screen (viewed on Feb, 6, 2009).
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Mode of access: World Wide Web from GAO web site. Address as of 2/6/09: http://www.gao.gov/new.items/d09127.pdf ; current access available via PURL.