Marketing accountability : how to measure marketing effectiveness /

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Mouncey, Peter
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2009.
Subjects:	Marketing > Management. Marketing > Cost effectiveness.

Description
Physical Description:	viii, 293 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749453862 0749453869