APA (7th ed.) Citation

McDonald, M., & Mouncey, P. (2009). Marketing accountability: How to measure marketing effectiveness. Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Peter Mouncey. Marketing Accountability: How to Measure Marketing Effectiveness. London ; Philadelphia: Kogan Page, 2009.

MLA (9th ed.) Citation

McDonald, Malcolm, and Peter Mouncey. Marketing Accountability: How to Measure Marketing Effectiveness. Kogan Page, 2009.

Warning: These citations may not always be 100% accurate.