The science and art of branding /

Bibliographic Details
Main Author:	Franzen, Giep
Other Authors:	Moriarty, Sandra E. (Sandra Ernst)
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2009]
Subjects:	Branding (Marketing) Brand name products. Consumer behavior. Social values. Branding (Marketing) > Management > Case studies.

Description
Physical Description:	xii, 575 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references (pages 529-554) and index.
ISBN:	9780765617903 (cloth) 0765617900 (cloth)