Cover Image

Business web strategy : design, alignment and application /

This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web.

Bibliographic Details
Other Authors: Al-Hakim, Latif, 1946-, Memmola, Massimo
Format: Book
Language:English
Published: Hershey, Pa. : Information Science Reference, [2009]
Subjects:
Information technology > Management.
Electronic commerce.
Internet.
Description
Summary:This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web.
Item Description:"Premier reference source"--Cover.
Physical Description:xxv, 382 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographical references (pages 340-370) and index.
ISBN:9781605660240 (hbk.)
1605660248 (hbk.)
9781605660257 (ebook)
1605660256 (ebook)