Ambush marketing : game within a game /

Bibliographic Details
Main Author:	Scaria, Arul George
Format:	Book
Language:	English
Published:	New Delhi : Oxford University Press, 2008.
Subjects:	Corporate sponsorship. Marketing > Management.

Description
Physical Description:	xvii, 217 pages ; 24 cm.
Bibliography:	Includes bibliographical references (pages [203]-210) and index.
ISBN:	0195693078 9780195693072