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The silver market phenomenon : business opportunities in an era of demographic change /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Herstatt, Cornelius, Kohlbacher, Florian
Format: eBook
Language:English
Published: Berlin : Springer, [2008]
Subjects:
Demografie.
Marketing.
Marketing > Social aspects.
Population aging > Economic aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xxxv, 505 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references.
ISBN:3540753311
9783540753315
DOI:10.1007/978-3-540-75331-5