http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
International brand management of Chinese companies
case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Originally presented as the author's thesis (doctoral)--University of Duisburg-Essen.
Electronic reproduction. New York : Springer, 2008. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Oct. 1, 2008). Access may be restricted to users at subscribing institutions.
Includes bibliographical references (pages [339]-369).