APA (7th ed.) Citation

Bell, S. (2008). International brand management of Chinese companies: Case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets. Physica-Verlag. https://doi.org/10.1007/978-3-7908-2030-0

Chicago Style (17th ed.) Citation

Bell, Sandra. International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Heidelberg: Physica-Verlag, 2008. https://doi.org/10.1007/978-3-7908-2030-0.

MLA (9th ed.) Citation

Bell, Sandra. International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Physica-Verlag, 2008. https://doi.org/10.1007/978-3-7908-2030-0.