Handbook of marketing decision models /

Bibliographic Details
Corporate Authors:	SpringerLink (Online service), Workshop on Advances in Marketing Decision Models
Other Authors:	Wierenga, B.
Format:	Conference Proceeding eBook
Language:	English
Published:	New York ; London : Springer, 2008.
Series:	International series in operations research & management science ; 121.
Subjects:	Marketing > Decision making > Mathematical models > Congresses. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	x, 625 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0387782133 9780387782133
DOI:	10.1007/978-0-387-78213-3