Marketing Performance : Messen, Analysieren, Optimieren /

Bibliographic Details
Main Author:	Hammerschmidt, Maik
Corporate Author:	SpringerLink (Online service)
Other Authors:	Stokburger, Gregor
Format:	eBook
Language:	German
Published:	Wiesbaden : Betriebswirtschaftlicher Verlag Gabler, 2006.
Edition:	1. Aufl.
Subjects:	Marketing > Evaluation. Electronic books.
Online Access:	Connect to the full text of this electronic book