International advertising and communication : current insights and empirical findings /
| Corporate Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Deutscher Universitäts-Verlag,
2006.
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| Edition: | 1. Aufl. |
| Series: | Gabler Edition Wissenschaft. Forschungsgruppe Konsum und Verhalten.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | x, 513 pages : illustrations ; 21 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 3835057022 9783835057029 |
| DOI: | 10.1007/3-8350-5702-2 |