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The new language of marketing 2.0 : how to use ANGELS to energize your market /

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Bibliographic Details
Main Author: Carter, Sandy, 1963-
Format: Book
Language:English
Published: Upper Saddle River, NJ : IBM Press/Pearson, [2009]
Subjects:
Internet marketing.
Communication in marketing.
Web 2.0.
Description
Physical Description:xlii, 466 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780137142491
0137142498