Cover Image

Market-led strategic change : transforming the process of going to market /

Show other versions (1)
Bibliographic Details
Main Author: Piercy, Nigel
Format: Book
Language:English
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009.
Edition:4th ed.
Subjects:
Marketing.
Strategic planning.
Description
Item Description:Previous edition: 2002.
Physical Description:xix, 551 pages : color illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781856175043 (pbk.)
1856175049 (pbk.)