It's not about the technology : developing the craft of thinking for a high technology corporation /

It's not about technology : developing the craft of thinking for a high technology corporation /
by: Karamchedu, Varada Raj
Published: (2005)

Cost-benefit analysis and the theory of fuzzy decisions : identification and measurement theory /
by: Dompere, K. K.
Published: (2004)

Market-oriented technology management : innovating for profit in entrepreneurial times /
by: Phillips, Fred, 1952-
Published: (2001)

New product development : from initial idea to product management /
by: Annacchino, Marc A.
Published: (2003)

The product manager's toolkit : methodologies, processes, and tasks in technology product management /
by: Steinhardt, Gabriel
Published: (2017)

Taking technology to the market : a guide to the critical success factors in marketing technology /
by: Linton, Ian
Published: (2012)

Managing successful high-tech product introduction /
by: Senese, Brian P.
Published: (2002)

Managing new industry creation : global knowledge formation and entrepreneurship in high technology /
by: Murtha, Thomas P.
Published: (2001)

Product marketing for technology companies /
by: Butje, Mark
Published: (2005)

Winning market leadership : strategic market planning for technology-driven businesses /
Published: (2000)

Public finance : a normative theory /
by: Tresch, Richard W.
Published: (2002)

New product development : from initial idea to product management /
by: Annacchino, Marc A.
Published: (2003)

The future of product development : proceedings of the 17th CIRP Design Conference /
Published: (2007)

Developing new products and services : learning, differentiation, and innovation /
by: Sanders, G. Lawrence
Published: (2011)

Warp-speed branding : the impact of technology on marketing /
by: Winkler, Agnieszka
Published: (1999)

Essentials of marketing high technology /
by: Shanklin, William L.
Published: (1987)

Creating customer value through strategic marketing planning : a management approach /
by: Nijssen, E. J. (Edwin Jacob), 1963-
Published: (2001)

Strategic management of technology and innovation /
by: Burgelman, Robert A.
Published: (2001)

Strategic management of technology and innovation /
by: Burgelman, Robert A.
Published: (2004)

Operations management for competitive advantage /
by: Chase, Richard B.
Published: (2006)

Management of technology : managing effectively in technology-intensive organizations /
by: Thamhain, Hans J. (Hans Jurgen), 1936-
Published: (2005)

The management of technology and innovation: a strategic approach /
by: White, Margaret A. (Margaret Alice)
Published: (2007)

Design management review.
Published: (2004)

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick
Published: (2005)

Running the successful hi-tech project office /
by: Miranda, Eduardo, 1955-
Published: (2003)

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits /
by: Clancy, Kevin J., 1942-
Published: (2007)

Managing new product innovations /
by: Souder, Wm. E. (William E.)
Published: (1986)

RAPID value management for the business cost of ownership : readiness, architecture, process, integration, deployment /
by: Wigodsky, Andrew S.
Published: (2004)

RAPID : value management for the business cost of ownership: readiness, architeture, process, integration, deployment /
by: Wigodsky, Andrew S.
Published: (2004)

The PDMA handbook of new product development /
Published: (2005)

An empirical investigation of product specific and product non- specific factors in making product continuance/discontinuance decisions /
by: Tomkovick, Charles Louis
Published: (1993)

TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /
by: Pettis, Chuck, 1948-
Published: (1995)

Successful marketing strategy for high-tech firms /
by: Viardot, Eric
Published: (2004)

The evolution of new markets /
by: Geroski, Paul
Published: (2003)

TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /
by: Pettis, Chuck, 1948-
Published: (1995)

Technological entrepreneurism : enterprise formation, financing and growth /
by: Cardullo, M. W. (Mario W.), 1935-
Published: (1999)