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Consumer behavior /

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Bibliographic Details
Main Author: Hoyer, Wayne D.
Other Authors: MacInnis, Deborah J.
Format: Book
Language:English
Published: Boston : Houghton Mifflin Co., [2008]
Edition:4th ed.; expanded version.
Subjects:
Consumer behavior.
Consumentengedrag.
Marketing.
Description
Physical Description:1 volume (various pagings) : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780547078052
0547078056