APA (7th ed.) Citation

Rao, V. R. (2009). Handbook of pricing research in marketing. Edward Elgar.

Chicago Style (17th ed.) Citation

Rao, Vithala R. Handbook of Pricing Research in Marketing. Cheltenham, UK ; Northampton, MA: Edward Elgar, 2009.

MLA (9th ed.) Citation

Rao, Vithala R. Handbook of Pricing Research in Marketing. Edward Elgar, 2009.

Warning: These citations may not always be 100% accurate.